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Leveraging Purchase Data and Cross-Channel Marketing: Journey of a Sephora...
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 16: SEPHORA We all know the drill — you get an email that piques your interest, you purchase something (oops!), and you get a series of transactional emails...
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37signals Inspires With A Comprehensive, Helpful Transactional Email
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 22: 37SIGNALS Transactional emails are a frequently missed opportunity for companies, non-profits, and the like. In a past post, I described how they have a...
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Crate and Barrel Inspires With Seasonal Welcome Email
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 25: CRATE&BARREL First and foremost — Happy Holidays! Here at Litmus we wish you, your family and friends a happy, safe, and healthy holiday season. Best...
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A Heart-y Dose of Responsive Design, Animation and Clever ALT Text from Hyde...
It’s no secret that mobile email is growing fast: with an overall increase of 300% since March 2011 and 45% in the last 12 months alone, mobile email opens will soon dominate (and already have for some...
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Sprout Social’s Welcome Email Makes A Good First Impression
First impressions make an impact. So, whether you send an automated plain-text or an HTML-branded welcome email, it’s the first step in an email relationship with your subscriber. Needless to say, it’s...
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The Developer’s Guide to Designing and Testing Triggered and Transactional...
Litmus Email Previews and Interactive Previews are already the go-to tools for developing marketing emails and newsletters — a task generally performed by marketers and designers. As Lauren noted last...
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Best Practices for Optimizing Order Confirmation Emails
Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales,...
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5 Ways to Make Your Triggered Emails More Effective This Holiday Season
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons, like retailers are about to do. During November and December,...
View ArticleTop 10 Email Marketing Stats of 2015
2015 marked a significant turn in the perception of email marketing in the media and in C-suites. After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like The...
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Sendwithus Integrates Litmus Instant Previews Into Their Email Platform
Transactional emails are some of the most important emails a company sends—64% of consumers consider transaction confirmations the most valuable messages in their inbox. Despite their value, these...
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Best Practices for Optimizing Order Confirmation Emails
Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales,...
View ArticleTop 10 Email Marketing Stats of 2015
2015 marked a significant turn in the perception of email marketing in the media and in C-suites. After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like The...
View ArticleClik here to view.
Sendwithus Integrates Litmus Instant Previews Into Their Email Platform
Transactional emails are some of the most important emails a company sends—64% of consumers consider transaction confirmations the most valuable messages in their inbox. Despite their value, these...
View ArticleClik here to view.
The Best Order Confirmation Emails Have Arrived
You pull out your credit card, hit submit, and then the waiting starts. Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously....
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Everything Marketing Managers Need To Know About Email Subdomains
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